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We Believe Campaigns Lead To Social Change

Campaigns soft peddle the policy and rules implementation through building voluntary engagement, information dissemination and large scale adoption. The Campaigns have been designed to influence and lead to movements which help with the large-scale adoption of good practices.

Concepts form the bedrock of good campaigns. Campaigns are what bring scale to concept.


The campaigns have been designed using creative hands on formats of Show and Tell, Demos and Workshops. Our thoughtfully designed posters and videos are used as resources for training and learning, which ultimately become a way of Life.




Our Campaigns


Managing Kitchen Waste

2Bin 1Bag

Segregation at Source

Sustainable Living

Making Choices

Compost Connect

Biomass back to Soil

Sustainable Hygiene

For Health and Environment

Campaigns may be either Proprietary or Collaborative - 

Proprietary (*P) - refers to that which is curated, owned managed and promoted inhouse

Collaborative (*C) - refers to that which is curated and/or owned by others, managed and/or promoted by SWMRT. 

SwachaGraha - Start A Green Spot (*P)

Solid waste  is one of the largest problems of urban India today. Solutions to  the problems of Solid waste are tied in to being able to co-opt all the stake holders; be they Citizens, Industry, Government or Solution Providers.

SwachaGraha - Start a Green spot epitomizes this approach, as an open invitation to start a green spot through compost – grow – cook , in our homes , communities and institutions leading to a green revolution which will address the urban crisis by saying ‘No’ to Landfills and ‘Yes’ to safe food. 

The SwachGraha campaign was  conceived and curated as a  vibrant city wide campaign with a clarion call of ‘Lets rise together ‘  to enable this change , seeking more than a million pledges with more than million homes taking up composting challenge and  their journey of the 3 green spots of Compost- Grow-  Cook


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2 Bin 1 Bag - Divide and Conquer Waste (*C)

2Bin1Bag is the City model for segregation at source promoted by SWMRT.

The City of Bangalore , with its 10.2 million, which started on its journey of segregation at source more than a decade back, has been on a rollercoaster ride with segregation levels . Where a majority of people hadn’t heard of the waste and much less understood what it meant, today Bangalore City has an average of 40% segregation level, with some areas going as high as 75%. 


This has been possible because of the simple idea behind the 2bin1bag system. The colour coded waste segregation system makes it uniform and effortless to follow. Following the best practices listed, this can be rolled out anywhere in a very short time. From a small citizen initiative, it has grown into a movement encompassing the whole country. 

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Sustainable Living - Making Choices (*C)

Many things need to come together to achieve a sustainable living, but the guiding principle is to minimize waste generation. Sustainable Living is therefore largely  about driving change by refusing where we can and making conscious  choice of using  sustainable alternatives in all aspects of daily living. Replacing Single Use Disposables is the focus, thus leading towards minimal waste in our homes, at work, public places etc.

Single Use Plastic Ban : About the Concept

Seeing the impact of Plastic which chokes the drains, gets into the stomach of animals and litters the environment, the MoEFCC issued the Guidelines for Ban of Single Use Plastic  in 2016. The SWM Practitioners with a very pragmatic and practical approach not only compiled a list of possible alternatives to ensure that the Ban would be easily accepted, but also organized outreach to retailers, vendors, brands to showcase these alternatives and pursue their adoption. 

Various members of the SWMRT at various points in time have played a prominent and significant role in the creating the  initiatives, programs and drives against Single Use Plastic, be it creating the ‘We care for Malleswaram’ group, BET( Bangalore Eco Team)  or through the 2Bin 1Bag campaign. It started as  a low intensity nudge to say NO to plastic and went on to a high intensity , high decibel campaign against Single use plastic , which finally culminated in the First State wide ban on Single Use Plastic in March 2016.  

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Compost Connect - Biomass Back to Soil (*P)

In a first of its kind experiment in India, the beginnings have been made to build a connected network of urban compost producers such as apartments and farmers who  need the compost to grow organic produce and supply it back to urban locations —thus closing the loop on kitchen waste.

About the concept
With many  bulk generators comprising of apartments, gated communities setting up in-situ composting there has been a large availability compost made out of well segregated wet waste . Despite compost being used inhouse in  the  gardens the apartments were still left with an excess of good compost. With the  awareness that the compost is great for improving soil health , it was necessary was to make a connect with farmers who were the bulk users of compost.
With extraordinary effort and persistence  a collaboration  of apartment bulk generators and farmer users has slowly taken shape overcoming multiple challenges of misgivings over quality of ‘city compost’ to making it viable for all the parties concerned . This is just a tentative beginning but the initiative has created pathways which needs strengthening to create a robust marketplace.

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Sustainable Hygiene - For Health and Environment (*C)

The campaign presents a two pronged approach of  improving women's health  and minimizing sanitary waste generation , with a small step leading to a big outcome.
Presents the research on sanitary waste , supports existing campaigns and brings together information on sustainable parenting.

Sanitary Waste Management
When looking at Sustainable Hygiene, the concept of Sanitary Waste Management  started as a real alternative to reducing the sanitary (sani) waste generation. With the growing understanding that incineration of sanitary waste  is the only available option for disposal, we learnt that sanitary hygiene products are made of harmful chemicals all of which emit dioxins and furans when incinerated. These create a bigger environmental hazard if landfilled.
There is a growing awareness  that the use of  reuse alternatives promoted for  Sustainable Hygiene has a bigger takeaway to the health of the women by reducing the incidence of cancer and other gynaecological disorders as the alternatives are made of safer materials.   

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