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We Believe Campaigns Lead To Social Change

Campaigns soft peddle the policy and rules implementation through building voluntary engagement, information dissemination and large scale adoption.

Concepts form the bedrock of good campaigns. Campaigns are what bring scale to concept.


The campaigns have been designed using creative hands on formats of Show and Tell, Demos and Workshops. Our thoughtfully designed posters and videos are used as resources for training and learning, which ultimately become a way of Life.


Old Campaigns


Our Campaigns


Composting Organic Waste

Sustainable Hygiene

Reducing Sanitary Waste

2 Bin 1 Bag

Segregation at Source

Sustainable Living

Eco Friendly Alternatives

Campaigns may be either Proprietary or Collaborative - 

Proprietary (*P) - refers to that which is curated, owned managed and promoted inhouse

Collaborative (*C) - refers to that which is curated and/or owned by others, managed and/or promoted by SWMRT. 

SwachaGraha - Start A Green Spot (*P)

The SwachaGraha  is a campaign  platform promoting urban solutions for organic waste management, to face the urban crisis, by -

  • drawing pledges and throwing composting challenges 

  • creating eco systems with simple  innovations and  solutions for organic waste management spanning the scale of a mini, micro to macro like a home, community to a city landscape

  • building  a collaborative  exchange between SWM practitioners, organic terrace & community  gardeners and farmers , nurturing the cycle of compost to grow to cook


2 Bin 1 Bag - Divide and Conquer Waste (*C)

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2Bin1Bag is the City model for segregation at source promoted by SWMRT.

The colour coded waste segregation system makes it uniform and effortless to follow. Following the best practices listed, this can be rolled out anywhere in a very short time. From a small citizen initiative, it has grown into a movement encompassing the whole country.


You tell us WHERE , we tell you HOW – How to segregate , How to keep your life  safe from Plastic Disposables, How to have sustainable Hygiene . Get all the information you need, on eco retailers and solution providers. Connect with other citizen groups and take support . 

Sustainable Hygiene (*C)

Sanitary Waste

When looking at Sanitary Waste Management, the concept of Sustainable Hygiene, started as a real alternative to reducing the sanitary ( sani) waste generation. With the growing understanding of the subject we came to know that incineration of sanitary waste  is the only available option for disposal. Sanitary hygiene products are made of harmful chemicals all of which emit dioxins and furans when incinerated. These create a bigger environmental hazard if landfilled.


It is now better understood that the use of  reuse alternatives promoted for  Sustainable Hygiene has a bigger takeaway to the health of the women by reducing the incidence of cancer and other gynaecological disorders as the alternatives are made of safer materials


Supporting Existing Campaign on Sustainable Hygiene - 


Green the Red Campaign

A volunteer collective of individual eco-warriors and eco-retailers passionate about changing the menstrual hygiene landscape in India The campaign promotes awareness on the reusable options for menstrual hygiene management. The Campaign volunteers hold sessions at corporate offices, schools, communities, Aanganwadis and public events. SWMRT members lead from the front on the campaign.


Green Periods

A weekly online session on Sustainable Hygiene by our members.


Rotary Club State wide program

A program to donate cloth pads to students and create awareness on SM

Living Sustainably (*C)

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Single Use Plastic Ban

Seeing the impact of Plastic which chokes the drains, gets into the stomach of animals and litters the environment, the MOEFCC issued the Guidelines for Ban of Single Use Plastic. The SWM Practitioners with a very pragmatic and practical approach not only compiled a list of possible alternatives to ensure that the Ban would be easily accepted, but also organised outreach to citizens, retailers, vendors to showcase these alternatives and pursue their adoption.


Various members of SWMRT at various points in time have played a prominent and significant role in the creating the  initiatives, programs and drives against single use Plastic, be it creating the ‘We care for Malleswaram’ group, BET( Bangalore Eco Team) or through the 2Bin1Bag campaign. It started as  a low intensity nudge to say 'No to plastic' and went on to a high intensity , high decibel campaign against 'Single use plastic', which finally culminated in Karnataka becoming the First State to ban 'Single use Plastic' in March 2016 across the state. 

Other Prominent Campaigns

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