Wilma Rodrigues is the founder and CEO of Saahas Zero Waste (SZW), a social enterprise committed to implementing holistic zero waste solutions across India. This registered MSME, believes that in the 21st century businesses must not just talk but deliver on environmental and social impact.

Wilma was a former journalist with the Times of India group and BusinessWorld Magazine.India got its first set of Municipal Solid Waste rules in 2000 and this was the trigger for Wilma to step into the waste management sector so as to support implementation of the rules. She first set up NGO Saahas in 2001 and then a business model SZW in 2013. In 2018, she was recognised as the W-Power Trailblazers by Forbes magazine.