We Believe Campaigns Lead To Social Change
Our campaigns are focused with a simple approach and direct messaging, they resonate with the vibrancy of voluntary engagement. Campaigns are what bring scale to concept . Backed by practice and research , our strong concepts form the bedrock of good campaigns. The campaigns are designed to influence and lead to movements which result in the large-scale adoption of good practices.
The campaigns have been designed using creative hands on formats of show and tell, demos and workshops, in addition to our strong social media presence. Our thoughtfully designed posters and videos are used as resources for training and learning, which ultimately become a way of life.
Campaigns may be either Proprietary or Collaborative -
Proprietary (*P) - refers to that which is curated, owned managed and promoted inhouse
Collaborative (*C) - refers to that which is curated and/or owned by others, managed and/or promoted by SWMRT.
Solid waste is one of the largest problems of urban India today. Solutions to the problems of solid waste are tied in to being able to co-opt all the stake holders; be the citizens, industry, government or business.
SwachaGraha - Start a Green spot epitomizes this approach, as an open invitation to start a green spot through Compost | Grow | Cook , in our homes , communities and institutions leading to a green revolution which will address the urban crisis by saying ‘No’ to Landfills and ‘Yes’ to safe food.
The SwachaGraha campaign was conceived and curated as a vibrant city wide campaign with a clarion call of ‘Lets rise together ‘ to enable this change , seeking more than a million pledges with more than million homes taking up composting challenge and their journey of the 3 green spots of Compost | Grow | Cook
The campaign has now matured into a platform presenting multiple options suitable for every scale , supported by a strong social media outreach and educational tools.
2 Bin 1 Bag (*C)
2Bin1Bag is a city model which simplifies segregation at source , be it the home, apartment or any community.
The city of Bangalore , with its 10.2 million population, started on its journey of segregation at source more than a decade back, where a majority of people hadn’t heard of waste segregation and much less understood what it meant. Today Bangalore city has an average of 40% segregation level, with some areas going as high as 75%. In absolute terms for a city that is generating 5600 tonnes per day, this is significant. The 2bin1bag model has been adopted by a number of other smaller cities with resounding success.
This has been possible because of the simple idea behind the 2bin1bag system. The colour coded waste segregation system makes it uniform and effortless to follow. Following the best practices listed, this can be rolled out anywhere in a very short time. From a small citizen initiative, it has grown into a movement encompassing the whole country.
Sustainable Living - Low Waste Lifestyle (*C)
Over the years, markets have been getting bigger and better. With the focus on consumer convenience and price sensitivity, consumers have never had it so good. But there has been a serious price to pay. Municipal solid waste has been overwhelmed with the problem of ‘branded litter’.
'Branded litter' in the form of single use sachets, pouches and bags is the outcome of the constant attempts by companies at reducing price through product light weighting, material use reduction, and eliminating manufacturing waste, but have failed to close the sustainability systems loop by addressing their post-consumer packaging waste.
Sustainable Living upholds the guiding principle of minimizing waste generation through conscious consumption. It’s a personal practical philosophy of refusing any form of single use disposable and making a responsible choice of using only sustainable alternatives in all aspects of daily living.
Promoting the ban of Single use plastic (SUP)
Seeing the impact of plastic which chokes the drains, gets into the stomach of animals and litters the environment, the MoEFCC issued the Guidelines for ban of single use plastic in 2016. The SWM practitioners with a very pragmatic and practical approach not only compiled a list of possible alternatives to ensure that the ban would be easily accepted, but also organized outreach to retailers, vendors, brands to showcase these alternatives and pursue their adoption in collaboration with the municipality.
SWMRT at various points in time has played a prominent and significant role in the creating/ collaborating with initiatives, programs and drives against single use plastic in collaboration with local community , pan city groups. What started as a low intensity nudge to say NO to plastic and went on to a high level , high decibel campaign against single use plastic , which finally culminated in the first state wide ban on single use plastic disposables in March 2016.
Sustainable Hygiene - For Health and Environment (*C)
Sustainable Hygiene is a campaign about Sustainable Menstruation and Sustainable Babycare.
Sustainable Menstruation addresses the all important issue of menstruation with women and girls as its target group . The focus is on improving women's health and minimizing the use of single use disposables like sanitary pads, tampons etc.
The campaign has brought out into the open the discussion of menstruation and its associated health issues , taboos and customs , with thousands and thousands of women discussing alternatives and its benefits in open forums , spreading awareness and comfort.
Continuing its focus on moving away from single use disposables and its impact on waste generation and management , sustainable babycare targets young parents to bring awareness to the use of single use baby diapers and to suggest healthier alternatives like cloth diapers.
These campaigns have also helped in supporting the businesses with acceptance of their products redefining the approach with price sensitive consumers